Zynga Enters Partnership With Yahoo

A social games developer has sealed a deal with one of the more recognizable tech companies around.  Zynga will now see its games made available on many high-profile sites thanks to a partnership with Yahoo.

A post on Yodel Anecdotal explained, “In the coming months, you’ll be able to play your favorite Zynga games in multiple places across Yahoo! like the homepage, Games, My Yahoo!,  Messenger, and many others sites, using your Yahoo! ID.”

Then here’s another key point: “For our developer friends,  this means Zynga will be deeply integrating its apps onto the Yahoo! Application Platform (YAP), Yahoo!’s OpenSocial container, helping to optimize Yahoo!’s distribution channels in ways that other developers can also take advantage of.  There will be a set of new open notification channels and other benefits for developers coming to YAP soon!”

So keep an eye out for ways this deal will benefit you, as Zynga’s developers shouldn’t be the only ones who stand to gain something from it.

By Doug Caverly

Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

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