Although it doesn’t quite represent good news for developers in the sense that an acquisition or nice round of funding might, a fresh article in the New York Times may be a morale-booster just the same. The title and a quote within the piece make clear that social games are a big and promising business.
Let’s start with the title of the article: “Will Zynga Become the Google of Games?” That tends to imply that billions of dollars are at stake and that developers can become household names. Not bad.
Then, following a discussion of FarmVille’s popularity and Zynga’s profitability, the article goes on to quote Jeffrey Katzenberg, the CEO of DreamWorks Animation. And when asked what he’d try to do if he were starting his professional life over, Katzenberg said he’d like to be Mark Pincus, Zynga’s founder.
Katzenberg next stated, “He has nailed the next killer app, the next compelling thing that’s going to happen.”
So developers should be pleased that their industry is attracting so much attention. Perhaps Katzenberg will even play a role in making sure more acquisitions and rounds of funding take place.