Yahoo kicked off its first Mobile Developer Conference on Thursday, introducing a new mobile developer suite.
“Designed to help developers understand, measure, advertise, monetize, and enhance their apps, the suite includes five new products, including Flurry Analytics Explorer, Yahoo App Publishing, Yahoo App Marketing, Yahoo Search in Apps, and Flurry Pulse,” a spokesperson for Yahoo tells WebProNews. “The Mobile Developer Suite is an important step in Yahoo’s evolution to a truly mobile-first company, and demonstrates the company’s commitment to its growth businesses – mobile, video, native and social.”
Yahoo calls Flurry Analytics Explorer an update on the current Flurry Analytics, which lets developers answer more complex questions, and includes an easy-to-use data exploration interface.
“With the same tools that we use to successfully monetize our own apps, developers can now monetize their apps with high-quality native, video and display ads using the combined capabilities of Yahoo Gemini, BrightRoll and Flurry,” says Prashant Fuloria, SVP Advertising Products. “This combination offers developers the most engaging, seamless, beautiful advertising experience for users and the most effective advertising formats to monetize their apps.”
The Yahoo Search in Apps offering makes it easier for developers to integrate Yahoo Search into their apps to let users search the web. The company says this opens up a new monetization channel for developers.
“With the power of Yahoo Gemini, one of the fastest growing native and mobile search marketplaces, developers can efficiently acquire new users, grow engagement and track results,” says Fuloria. “Developers can buy targeted native and video advertising across Yahoo’s network of premium content, Tumblr and thousands of mobile apps. Through Yahoo App Marketing, developers can use just one platform to gain exposure to an enormous audience of highly engaged and active users across desktop, mobile and social.”
Yahoo says over a thousand mobile developers are in attendance at the conference.