XML Sitemaps Are Still Important To Many Websites

We constantly emphasise the importance of submitting an XML sitemap to the search engines. It’s an easy way to inform Google, Bing and Yahoo! about which pages should be crawled and indexed for your website. But is having a HTML sitemap on your website still relevant?

This question was posed to Mr Google, Matt Cutts, recently who (as always) answered in a short video.

Basically he says, yes, website sitemaps are certainly still a relevant for website. Not only are they good for your website visitors to easily navigate around your site, but they are help your search results success also.

Matt says that although there popularity is slowly dwindling, HTML sitemaps can be a fantastic way to distribute page rank throughout your site. Matt explains more in the video below.

With the holiday sales season fast approaching now would be the perfect time to ensure your XML and HTML sitemaps are up to date.

If you’re unsure how to create or update an XML sitemap for your site, our product manager Matt Elshaw outlined the steps recently, which includes:

  1. Visit XML-Sitemaps.com – a free and easy to use sitemap tool
  2. Enter your URL and let the crawler build a list of all the URLs on your website
  3. Download the XML file and upload this to your website as www.example.com/sitemap.xml
  4. Go into your webmaster account for each search engine and add your sitemap URL. Google, Yahoo! & Bing all support the XML sitemap protocol.

XML sitemaps are especially important for websites that offer a large number of products or services all on separate pages.


By Courtney Mills

Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities.

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