WordPress SEO: Embrace the CMS

The 3rd session of Search Engine Strategies San Francisco 2011, Day 2 focused mainly on how  WordPress can be used to manage and resolve SEO by anyone with ease.


  • Matthew Bailey


  • Christopher Auman,  President and Senior Strategist of Santuary Media Group
  • Paulo Pessanha, Director of Search Marketing at TREE

The session was initiated by Paulo Pessanha, who addressed the delegates by confessing that he is a big fan of  WordPress. He admits that “it is a  great solution,” and considers WP a CMS system that can empower people from the initial stage to take control of their site and internet marketing by  constructing a search-friendly, content-rich website. He further says that by using WP, you can be aware of the latest editions, plug-ins and minute changes to the site and remain ahead of your competitors.

Paulo Pessanha shares his experience by saying that he developed simple scripts for clients 12 years ago so that they can update it in the website but then on using WP, updating and maintaining the site became very convenient. He says all our clients want to be aware about the updates on their website and for this, WP is a great help as it gives them the power to check everything on their website. He further says that WP  is developed into a robust content management and helps in optimizing a website.

Some of the benefits of WP are as follows:

  • Control
  • Efficiency
  • Empowerment
  • Support and inspiration

Paulo Pessanha also talked about the following:

Who benefits from WP:

  • Website developers
  • Clients and staff

Why WP for developers:

  • Database, theme, template driven websites
  • Built-in functionality that makes our jobs easier
  • Easy point-and-click interface for production

Why WP for clients:

  • Control
  • Reduction of costs
  • Easy/frequent site updates

WordPress out-of-the-box:

  • It’s not a magic solution and it’s not perfect – one issue that’s a definite issue to fix is duplicate content.
  • Lean and fast loading code that search engines love.
  • Crawled quickly and thoroughly.
  • Automatically builds keyword-rich URL strings.
  • Text-based, HTML navigation menus (no Javascript).

On-page SEO:

  • Title tags
  • Meta tags
  • H tags for Headings
  • Content and copy writing
  • Internal and external links

How plug-ins help with SEO:

  • Core onsite SEO
  • Navigation
  • Spiders/sitemaps
  • Internal link building
  • Site quality
  • Social integration
  • Conversion
  • Speed
  • Mobile

Paulo then mentions few of his super nifty favorite plug-ins that can can help you automate your updates and maintenance. These are as follows:

  • WordPress SEO by Yoast.com: This combines several plug-ins into one and includes on-page SEO analysis, Google search result snippet previews, permalink clean-ups that still allow for custom search, top-notch XML sitemaps for your SEO, etc.
  • Facepress II: With Facepress II, you can automate the posts that you want to be published on Facebook. This helps in publishing the title of your new blog post as the status of your Facebook profile automatically thereby, saving your time.
  • Related Posts: This helps you to calculate a match score for yourself by utilizing an editable algorithm which takes post titles, content, tags, and categories all into consideration. This also allows you to take charge of which related posts appear in your RSS feeds.
  • Popularity Contest: By using this plug-in, you can know which areas of your site, pages and posts are the most popular. This plug-in also helps in recording your post, category and archive views, comments, trackbacks, etc. and then determines which are most popular by assigning them a score.
  • ShareThis: This plug-in lets users share your content via email as well as in over 50 social networks including Facebook and Twitter.
  • WP-DBManager: You can automatically optimize database performance, monitor database for repairs, backup database storage, easily restore database, effortlessly delete backup databases and drop or empty tables and run selected queries with this plug-ins.

Some of the other plug-ins recommended by Paulo Pessanha are mentioned below:

  • XML and HTML Sitemaps
  • Broken Link Checker
  • Automatic SEO Links
  • All-In-One SEO
  • WordPress Backup Buddy
  • Optimization for Speed
  • Thank Me Later

Paulo Pessanha, after talking about the benefits of WP and recommending few plug-ins focused on what to do  if you need to create a plug-in on WordPress that doesn’t exist? He says, it is not possible to find a plug-in or application that will “fix” your site. For such situations, he comes up with a  remedy and explains that a plug-in can be developed and implemented by yourself and it is as simple as  reaching out to a developer. To develop, you just need to provide all the specifications and can use it. Your clients can share their plug-ins with the community, and you can make a distinct identity for your site.

Concluding, Paulo Pessanha emphasized on the following points:

Near future:

  • More robust comprehensive plug-ins
  • Plug-in competition that will benefit the end user
  • Improved theme frameworks like Thesis
  • Continuous WordPress platform improvements

The second speaker of the session was Christopher Auman. Christopher begins by pointing that across the globe, there are 54 million WP sites. He further talks about the features and functions of WordPress. Considering WP as a  guide to search engine, he explains that through the posts, pages and categories WP helps the search engines drag your site and gather the information that is required for your site within its database. Christopher also suggests that WP should be chosen as it is cheap, can be customized and had a support community.

Some of the WP SEO benefits pointed by Christopher Auman are as follows:

  • Speed of creating and posting content live on the Web
  • Crawlability
  • Pings, comments and track backs
  • Google loves it


  • WP is cost effective for the enterprise and especially for the small business.
  • WP allows SEO innovation and customization.
  • WP is a simple yet for sure one of the proven methods of social interaction that will improve your ranking and visibility.
  • WP will drive traffic to your site thereby adding value to your site that can’t be priced.



By Navneet Kaushal

Nav is the founder and CEO of Page Traffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.