Windows Phone 7 SDK Launches

Microsoft has released its Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile.

Windows Phone 7 app developers will have access to real-time Mobile Ad Exchange. Microsoft offers more details in its advertising blog.

“Specific capabilities of our Microsoft Advertising SDK for Windows Phone 7 include Demographic, Category, Carrier and Location targeting; Text and Image Units; Click to Call and Click to Web ad actions, and robust reporting on in-app ad revenue, ad inventory, clicks, CPM and sell thru rate .”

By Mike Sachoff

Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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