Believe it or not, 24 large phone carriers have decided to make developers’ lives simpler. These two dozen companies have formed the Wholesale Applications Community in order to “provide a single gateway for developers to access a vast potential customer base.”
It seems a lot of businesspeople have figured that market fragmentation isn’t in everybody’s best interest. If a popular app is only available in conjunction with a certain device – say the iPhone – then every person and company that doesn’t have ties to that device isn’t able to capitalize on it.
So here’s the impressive member list of the Wholesale Applications Community: Amrica Mvil, AT&T, Bharti Airtel, China Mobile, China Unicom, Deutsche Telekom, KT, Mobilkom Austria Group, MTN Group, NTT DoCoMo, Orange, Orascom Telecom, SingTel, SK Telecom, Softbank Mobile, Sprint, Telecom Italia, Telefnica, Telenor Group, Telia Sonera, Vodafone, Verizon Wireless, VimpelCom, and Wind, along with LG, Samsung, and Sony Ericsson.
It should be interesting to see if their alliance can have any measurable effect in the near future.