The Wholesale Applications Community (WAC), an alliance of telecommunications companies focused on building an open application platform, have announced its formation as a corporation.
The company has also announced it will partner with Joint Innovation Lab (JIL), accelerating the commercial launch of WAC-enabled application stores. The transaction is set to be completed in September 2010. WAC outlined the business models and technology evolution path that will enable developers, operators and other commercial organizations to monetize applications and services.
Peters Suh has been named the CEO of the Wholesale Applications Community. Most recently Peters was the CEO of the Joint Innovation Lab (JIL), a joint venture between China Mobile, SOFTBANK MOBILE, Verizon Wireless, and Vodafone.
“Today the Wholesale Applications Community comes into being as an established company, and this is a hugely exciting time for everyone involved in the organisation,” commented Suh.
“Our goal is to create a wholesale applications ecosystem that will establish a simple route to market for developers to deliver the latest innovative applications and services to the widest possible base of customers around the world.”
At launch, WAC will allow operators to distribute applications through their respective application storefronts and charge users through their existing phone bill. In this model, developers will set the application price and will receive a revenue share for the transaction.