W3i has launched a new Ad-Funded Payment Platform, offering a customizable tool for developers looking for app discovery and monetization.
With over 300,000 apps in the App Store and virtual goods revenue projected to pass $2 billion in the U.S. in 2011, the Ad-Funded Payment Platform helps iOS app developers achieve their discovery and monetization goals. The solution works by rewarding users with virtual currency in free iOS games for installing apps from advertisers.
The Ad-Funded Payment Platform provides customizable offer interfaces for publishers, robust and intelligent reporting for developers and better end-user experiences for iOS gamers. The Ad-Funded Payment Platform also offers variations optimized for iPhone and iPad. This new product is driven by W3i’s proprietary InstallIQ software, optimized on 500 million downloads.
“The W3i Ad-Funded Payment Platform provides publishers an opportunity to monetize and drive their virtual goods transactions in a branded offer wall experience, while giving advertisers powerful insights and control into their marketing campaigns through sophisticated campaign dashboards. Users get free apps. A win-win-win,” said Andy Johnson, CEO W3i.