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Use JavaScript and Google Analytics to Optimize Your Forms

By: Manoj Jasra
Thursday, August 14th, 2008
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Forms are pretty much a necessity on websites therefore it becomes important to track how your visitors interact with the forms on your website, understand which fields are most often left empty, and determine how to best optimize your forms for success. In the past we have talked about great solutions like ClickTale which help determine:

  • Which fields take the longest to complete

  • Which fields are left blank and may be superfluous

  • How often errors occur that force visitors to refill a field

Allaedin Ezzedin over at the Ambient/Transparent blog wrote an excellent post yesterday in which he explains how to use JavaScript and Google Analytics to create a home grown solution to help in the optimization of forms.

In his post, Allaedin takes you through how to code for Form Validation, how to handle Form Submissions, how to send variables to Google Analytics and how to create a custom profile to track only the form related page views.

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About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com
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