It’s often the case that, when Google offers something, all competing products can be dismissed. A product or service that has Google’s backing has the support of lots of geniuses and tons of cash, after all. But Urban Airship has announced something called Embedded Push for Android, and it’s worth investigating.
An official statement on the matter said, “Urban Airship’s Embedded Push operates entirely outside the Google stack, which allows mobile developers using Embedded Push to offer richer features and to do more with notification delivery. Examples of such features in development include ‘quiet time’ customization-allowing end users to define times not to be interrupted-an inbox of past notifications, guaranteed Quality of Service and return receipt.”
Then the statement continued, “Additionally, Urban Airship’s solution gives each app its own open connection that is synchronized to save battery life. The direct end-to-end connection between each app and end user devices allows near-instant message delivery.”
That’s a pretty nice collection of tweaks and improvements. Obviously, there may be some familiarity issues to overcome, and perhaps every bug won’t have 20 MIT graduates working on it, but Urban Airship definitely appears to be onto something.