Top 5 Tools to Automate Your Link Building

Finding link building opportunities can be very time consuming, however there are many tools that can help, you just need to know which tools are right for you and which will be a waste of time.

Using the right tools can save hours of banging your head against the desk trying to find quality websites that might be interested in adding links to their pages. In fact, not only will the right tools save time, but are likely to return better results in terms of both likelihood to acquire a link and its quality.

With so many link building tools on offer, I have shared below my pick of the top 5.

  1. Open Site Explorer
    From the SEOmoz team, Open Site Explorer does what Yahoo Site Explorer pretty much did except that it includes more data like nofollow/dofollow, anchor text, Page Authority and Domain authority. If you go for the ‘Pro’ version (at $99 a month) you get access to this tool’s full capabilities.

  3. Raven Tools
    By installing the Raven toolbar in your browser you can organize your links as you work, easily adding URLs of pages you find, webmasters you contacted, and links you are actually able to acquire.
    Not only does it then save and organize these pages by website type, but it can also periodically go back to these pages and check if the link disappeared.

  5. Ontolo
    What sets Ontolo apart from the rest is that it is a backlink discovery tool that will continually search for new potential link partners. By automating certain parts of the discovery process, Ontolo has the potential to be a huge time saver as it is estimated at cutting down typical time spent on research by 80%.

  7. BuzzStream
    BuzzStream is designed specifically to aid the link building process. It is going to be most useful for SEO’s who are engaged in large scale link building campaigns which involve a lot of research, direct approaches to webmasters and purchasing of links.

  9. Majestic SEO
    Majestic SEO is a website browser that allows you to see which sites are linking to your competitors’ pages, so you can determine how difficult it will be to beat them in the SERPs and identify new opportunities to build links back to your own site. The program offers a free report for any site you control, though to access the full spectrum of data, you’ll need to upgrade to the paid version (starting at $49.99 a month).

Have you got another link building tool you use which should be added to this list? If so, feel free to share it below.


By Courtney Mills

Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities.