Tapjoy Launches Publishing Platform For Game Developers

Tapjoy, a distribution and monetization platform for application developers, has announced a new way for independent developers to turn their social mobile and tablet games into profitable titles.

Tapjoy will help fund the growth of early-stage and pre-launch games by leveraging the company’s distribution and monetization platform and by investing its capital and resources to support the game’s development. Selected games will receive dedicated monthly marketing credits for new user acquisition through Tapjoy’s network of more than 200 million mobile consumers and 100 million social gamers.

“We’re in the unique position of being able to turn great but undiscovered apps into major hits by leveraging our mobile social distribution platform,” said Mihir Shah, president and CEO of Tapjoy, Inc.

“We are proud to support the growing category of global application developers and entrepreneurs who need help getting their apps out there but want to maintain ownership and creative control of their properties.”

Games will be accepted into the Tapjoy Publishing program based on the quality of the gaming experience and the talent of its developers.

By Mike Sachoff

Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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