Tapjoy said today it has launched a Pay-Per-Action app distribution service to improve advertising and engagement for brand advertisers, mobile game developers to grow their mobile social app footprint.
The new service allows iOS and Android app developers to reward users for not only installing and downloading their app but also for completing some type of action within it, such as watching the tutorial, getting past a certain level or any other specific activity.
“The Pay-Per-Install model has proven extremely successful in driving cost-effective user acquisition for mobile developers. The release of our Pay-Per-Action SDK, however, takes that model to the next level,” said Linda Tong, senior product manager at Tapjoy.
“Now, instead of simply awarding virtual currency when a user installs your app, we allow you to incentivize users to get past Level 1, for instance, or do whatever it is you feel will truly engage them in your app and get them to keep using it.”