Tapjoy Lands $21 Million In Funding

Tapjoy, distributor and publisher for social and mobile applications, said today it has received $21 million in financing led by Rho Ventures, along with exisitng investors including InterWest Partners, North Bridge Venture Partners and D. E. Shaw Ventures.

The round brings the company’s total funding to over $40 million.  The new capital will be used to further solidify Tapjoy’s leadership in application distribution and monetization on the iOS, Android and Facebook platforms as well as to fund growth across emerging application ecosystems domestically and internationally.  Tapjoy will also use the funds to further invest in application media licensing and incubation opportunities.  

“This is a very exciting time to be an application developer, with opportunities that span across platforms and regions.  We are thrilled to support application entrepreneurs with our industry leading infrastructure, monetization and distribution IP and services,” said Mihir Shah, president and CEO of Tapjoy.  

“We also look forward to continuing our strong and dedicated working relationships with Apple, Facebook, Google, Yahoo and the other social and mobile platforms we invest in and support.”

By Mike Sachoff

Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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