Which Is Best For Development? Directory Structure Or Sub-Domain?

Every now and again people ask one of the old classics in this thing of ours; directory structure or sub-domain. Which is best? The conventional thinking is usually that if it is substantially a different site/element, use a sub-domain. But is this a fast and hard rule? Not really. Personally I am more inclined to… Continue reading Which Is Best For Development? Directory Structure Or Sub-Domain?

Developing Compelling Content On Your Site

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites… Continue reading Developing Compelling Content On Your Site

Improving And Maintaining Your Site Ranking

One of the first disclaimers on the topic of increasing Google PageRank is that it is not necessary for SEO success. Google PageRank is based on the quality of links pointing at your site from other sites, and depends on a variety of factors such as the value of the links pointing at the sites,… Continue reading Improving And Maintaining Your Site Ranking