Samsung has launched its “Free the TV Challenge” to find applications for IPTVs, Blu-ray players and Blu-ray home theater systems.
Developers in the U.S. can register for the Free the TV Challenge today. To be eligible, developers must live in the United States, submit the final app and provide a video that showcases how the app works to Samsung by November 11, 2010. The contest will be administered by New York-based startup ChallengePost, and entries will be judged based on the quality of the idea, functional implementation, and visual appeal.
Total prize value is US$500,000. Roelof Botha from Sequoia, Mike Maples from Floodgate, Bob Borchers from Opus Capital and Jeremy Levine from Bessemer will serve as judges. Consumers will also have an opportunity to cast their vote online for the “People’s Choice Award.” Samsung will announce the overall winner at the International Consumer Electronics Show in Las Vegas, NV.
“People want a connected entertainment experience with their devices and we encourage developers to free the TV by bringing new concepts, as well as existing apps from many platforms, to the TV,” said Eric Anderson, vice president of content and product solutions, Samsung Electronics America, Inc.