RockYou, the creator of social games and provider of advertising tools for social media applications, said today it has entered into a five-year agreement to make Facebook Credits the exclusive virtual currency in RockYou’s social games and applications.
With this agreement, RockYou and Facebook will continue to work together to offer a social gaming experience that makes it easy for people to purchase or earn Facebook Credits, and spend them on compelling virtual goods. As is standard for all developers on Facebook, RockYou will receive 70 percent of the revenue from Facebook Credits.
“We’ve worked closely with RockYou on developing Facebook Credits for some time, and their input has been valuable in evolving the product,” said Deborah Liu, product marketing manager for Facebook Credits.
“Facebook is dedicated to providing value and helping developers succeed on Facebook Platform, and Facebook Credits is an important part of accomplishing this goal.”