Reply.com, an auction marketplace that allows advertisers to acquire locally targeted customer prospects, has purchased adHUBS, a publisher of mobile apps.
“Mobile is inherently locally-targeted,” said Reply.com founder and CEO Payam Zamani. “We intend to become the largest provider of locally-targeted, mobile consumer traffic to our advertisers.”
adHubs currently offers over 1,000 apps for iPhone and Android devices. Currently, over 3.5 million. adHUBs apps have been downloaded, and last quarter the platform generated over one billion advertising impressions.
As part of this acquisition Reza Hajebi, a co-founder of adHUBs and former head of Infrastructure Technologies at Yahoo, has joined Reply! as Chief Technology Officer. JP Novin, also a co-founder and CEO of adHUBs, has joined Reply! as Vice President, Mobile, and will lead the company’s mobile strategies.