Preparing Your Site For Local Optimization

Welcome back for another post, for those who have been following along and for those who have not this is a great place to jump on board. In this post I will go over the importance of mapping your website in order to prepare for local optimization.

To this point we have selected a grouping of keywords for optimization, but have paid little attention to actually making changes to a website. That is not the case now, to begin preparing for optimization we need to create a list of all the pages on your website.

We will then use this list to guide us through auditing each page for search engine friendliness and during the audit prepare notes for integration of the newly selected keywords (posts 2-5).

Creating A Website Map

As a helpful material I recommend downloading this workbook which will act as your guide for auditing your website.

In the workbook you’ll notice two columns, Column A “Page Description” and B “Web Address.” Column A is where you will describe what the page actually is. In Column B, you will enter the corresponding web address (URL) for each page. Notice the examples.

Now start going through your entire website and list every single page you can find. Make sure to look high and low. Sometimes it will be help to start from your homepage and take multiple paths through different subpages in order to find every page. Remember, typically most websites have a lot of subpages. Be persistent and double check your work.

While this step is tedious, it will pay off in the long run. This list of pages can be used to create a sitemap, and also is very helpful for keep tabs on your keyword ranking performance. Its also will make for an easy material to follow if you are hiring a web developer to make changes to your website.

The next post will go over how to match the keywords selected for optimization and pages on your website.

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By Jeff Howard

Jeff Howard is a guest author on expand2web. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

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