Polaroid made a big announcement at CES 2010, introducing Lady Gaga as their new Creative Director. Polaroid knew she had the qualities that the company needed to inspire new and creative products. Creative, empowering and inspirational are a few of the words that Polaroid used to describe her. Being a huge fan of Polaroid, Lady Gaga gladly accepted the position, saying that she wants to “bring the lifestyle and art back into commercial products.”
John Pollock, the Chief Marketing Officer of Polaroid, told our very own WebProNews that Lady Gaga will be working with them on a co-branded line and that the new products will be seen by the end of this year.