PocketGear, an open app marketplace, said today it is relaunching as Appia, a pure-play white-label app store platform for mobile operators, handset manufacturers and mobile portals.
Appia isn’t an app store itself, but an app platform with global reach, powering third-party app stores around the world. Integrated into the platform is content from the Appia Developer Program, giving channel partners access to a catalog of 140,000 paid and free apps across all major mobile platforms, including Android, BlackBerry, Java, Symbian, Windows and Palm.
Today the company also launched an updated developer portal (dev.appia.com) where developers can go to upload their apps for discovery, download and distribution globally. Unlike other app stores, Appia provides developers with a way to broaden their reach across a variety of app stores, with the end goal of driving more downloads and increasing revenue.
“Over the past few years we’ve been focused on building out an end-to-end application store platform for carriers and handset manufacturers, and supplying content developers with the tools they need to take control of the marketing and distribution of their apps to as many consumer touch points as possible,” said Jud Bowman, CEO of Appia.