Payment App To Help Game Devs Monetize

Facebook game developer Platogo said today it has begun using Buxter as a way for its players to purchase virtual currency in its games.

Platogo says the Buxter app will help game developers monetize their apps.

“Research from the Inside Virtual Goods Report shows that the market for games and gifts within social networks will be worth $835m by the end of this year,” said Jakob Sommerhuber, CEO, Platogo

“For any business operating within Facebook this is a potentially huge market. The problem until now has been how to make it easy for users to make payments – to buy virtual goods within games, for example. Buxter has solved that problem in a stroke.”

Buxter, launched earlier in 2010 by payments company ClickandBuy, is the first application on Facebook that allows users to send and request real currency.

By Mike Sachoff

Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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