While many webmasters focus on acquiring more external links, it’s easy to forget that internal link building is still a great way to boost the rankings of other pages within your website. Internal links can be an untapped goldmine and the best part is you have complete control over their implementation.
If you’re looking for the highest possible return for your SEO efforts, then follow these guidelines to ensure your internal links are working to improve your rankings.
1. Optimize anchor text
A simple but effective tactic is to ensure your anchor text is targeting your core keyword for the page. This is a great tactic to use within site-wide footer links or even in the navigation menu if it makes sense for visitors.
2. Ensure all links are do-follow
Google ignores link value from any links marked as nofollow so make sure that your web designer hasn’t accidentally marked internal links with the nofollow attribute.
3. Use content based links where appropriate
Aside from your navigation and footer based links, linking to your main pages within the body text of your web pages is another way to help rankings. Remember that it’s important to use your target keywords as anchor text, but make sure the link doesn’t look out of place or seem irrelevant by making the page unreadable.
4. Keep total link numbers low
Take note of the total number of links on any given page and try and keep this number as low as possible. This is because individual link juice is divided amongst ALL links (external and internal) on any page, so the less links you have, the more value each link is going to pass on.
If you follow these simple guidelines, you should start to see some positive ranking changes for your keywords. If you have any other internal linking tactics, let me know in the blog comments below.