Offerpal Media has released a white paper today on best practices to help game developers and social publishers monetize their virtual currencies through in-game promotions offers and alternative payments.
*Participating developers experienced a more than 3x increase in offer-based advertising revenue versus normal daily revenue
*93% of the users who completed ad offers through the in-game promotions were new users who had never taken part in an offer in that game before
*Within the first week after completing an in-game promotional offer, over 10% of these newly monetized users had returned to fill out another offer or make a direct payment
*The effective CPM rate was $2.03, compared to typical CPM rates in the range of $0.10 to $1.00
“Traditional ‘offerwalls’ remain the most effective foundation for developers to monetize their virtual currency, but only about 10% of a game’s audience tends to find them,” said Mihir Shah, Chief Revenue Officer of Offerpal Media.
“In-game promotional campaigns allow our game developers to reach a broader audience, do much more interesting user and demographic targeting, and get best-in-industry payouts based on higher volumes and contextual relevance from major advertisers.”