Offerpal Media has announced it has purchased Tapjoy, creators of the Tapjoy platform for mobile developers and a provider of monetization and distribution services on the iPhone, Android and other mobile platforms.
The Tapjoy platform includes a software library that allows mobile developers to embed fully functional virtual goods storefronts with the ability to process microtransactions. The library also comes with a built-in Pay-Per-Install user acquisition program, an ad optimization layer and application analytics. As part of the agreement, the co-founders of Tapjoy will join Offerpal in leadership positions to help expand its mobile business. Financial terms of the acquisition were not disclosed.
“The opportunity for innovation in mobile gaming is almost unlimited, but developers face great challenges when it comes to monetizing and distributing their applications,” said Lee Linden, Co-founder of Tapjoy. ”
“Our goal is to help mobile developers improve their applications, grow their user bases and generate higher revenues, and through this deal with an industry leader like Offerpal, we can now do all of that more effectively.”