NOOKdeveloper Program Launches

The recently announced Nook Color, a full-color e-reader backed by Barnes & Noble, may do well, considering it’ll be nicer-looking than the Amazon Kindle and less expensive than an iPad.  Developers can benefit from its success, too, since the “NOOKdeveloper” program was launched this week.

Barnes & Noble explained in a statement, “With the new program, Barnes & Noble is inviting content providers and developers to create, market and sell content and applications that enrich, extend and expand reading for millions of Barnes & Noble customers, beginning with the newly announced NOOKcolor, the first full-color touch Reader’s Tablet.”

Then, in case you’re strapped for ideas, the statement later suggested a few concepts to consider.  And remember, the Nook Color is based on Android, so lots of stuff is possible.

Anyway, here are the official suggestions: “Enrich book content with reference material, audio, photos, videos, Web links, plug-ins, and more to help readers get more out of their books.  Extend book content with applications from cooking to travel to science and nature, helping readers further explore their interests.  Expand beyond reading with word games, puzzles, and more when it’s time to take a break from a favorite book or magazine.”

Learn more about the NOOKdeveloper program and keep an eye out for a software developer kit here if you’re interested.

By Doug Caverly

Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

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