Nokia said today its Ovi Store has grown nearly eight times over the last year and reaches up to 5 million downloads per day driven by by the latest Symbian devices – the Nokia N8, Nokia C6-01, Nokia C7 and Nokia E7 – which account for about 15 percent of the daily downloads.
Nokia’s new monetization opportunities for developers are tailored for local markets and include integrated operator billing with 112 operators in 36 markets, more than 25 times more operator billing integrations than Nokia’s nearest competitor. Ovi Store has seen integrated operator billing increase consumer transactions by up to four times and this, coupled with Nokia’s beta programs for in-app billing and in-app advertising, means more revenue opportunities for developers on Symbian.
Developers and publishers, large and small, are using Ovi Store’s global reach and rapid growth to cultivate new communities. These communities are driven by deeper user connections within their apps, further driving downloads and potential monetization opportunities for developers.
“As consumers continue to download Ovi Store content with increasing frequency, developers have an immediate opportunity to reach consumers worldwide and capitalize on the approximately 150 million Symbian devices we plan to ship in the coming years,” said Tero Ojanpera, Nokia’s Executive Vice President of Services and Developer Experience.
“This momentum continues to demonstrate consumers’ appetite for Nokia’s global and locally relevant apps, and will help us plan the future apps store experience for improved and new Symbian devices, as well as Nokia smartphones based on the planned collaborative opportunities with Microsoft.