Developers who make Facebook apps may soon start seeing users spend significantly more money. Late yesterday, two new Facebook Credits features were introduced, and they’re designed to make small transactions painless and to get users’ friends to follow through on purchases of all sizes.
With regards to that first feature, a post on the Facebook Developer Blog explained, “Frictionless payments enable people to make small purchases (currently 30 credits or less) with no friction – and almost instantly. Instead of using the Facebook Credits user interface, these purchases happen directly in the game’s UI, making it easy for people to make purchases without interruption.”
Then, to describe the second feature, the post stated, “Buy with friends gives people the option to share a discount with their friends after they make purchases in games.”
These are interesting changes that could have a real impact on users’ habits. Ease of use, perceived savings, and friends’ purchases are all factors that help folks decide to spend their money.
Importantly, the changes shouldn’t create any sort of privacy uproar, either, which has of course been a big problem for Facebook at times.