Mobile App Revenue To Reach $10 Billion

Revenues from mobile content and applications in North America will reach $10 billion by 2015 up from $4 billion in 2009 as mobile users continue to adopt smartphones, according to a new report from Juniper Research.

The North American Mobile Market report, finds that despite the decline in mobile music as a result of the collapse of the ringtone market, there will be significant growth in emerging sectors in North American content and applications, such as mobile gambling and adult, as well as the more established, such as games, user generated content, and infotainment.

Meanwhile, US carriers are targeting the launch of 4G LTE networks combined with a return to tiered pricing in order to increase data revenues, while working together to make their app stores more appealing in the face of Apple’s App Store.

According to report author Daniel Ashdown, “carriers are at last recognizing what developers want: the ability to publish their application across a wide variety of platforms while making those applications far more accessible to the end users.”

By Mike Sachoff

Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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