Millennial Media Expands Developer Program

Mobile advertising network Millennial Media said today it has acquired TapMetrics, a San Francisco-based mobile analytics firm, focused on application usage and behavior.

TapMetrics software provides analytics to allow developers to better manage their application sales and revenue in an intuitive dashboard. By adding TapMetrics, Millennial Media will offer developers more capabilities across mobile platforms:

  • Real-Time, Highly Detailed Analytics
  • User Interaction Information
  • Feature and Version Adoption
  • Device Types
  • Crash Reporting
  • Buzz Tracker & Reviews
  • Competitive Ratings System

“When we raised our growth round of financing in November, we stated that we would make investments to accelerate our growth,” said Michael Avon, Executive Vice President and Chief Financial Officer, Millennial Media.

“We are acquiring TapMetrics, because the company shares our approach to serve the needs of developers, regardless of mobile platform

By Mike Sachoff

Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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