Online publishing site Lulu said today it has opened its platform to developers, giving them direct access to its publishing engine.
The Lulu Publication API lets individuals, publishers and other organizations create a Web application enabling on-demand publishing via Lulu, marketed under their own brand names.
Using the API, a software company, for example, could instantly publish hundreds of manuals and gain global distribution. Or a publisher could build and host a branded application letting independent authors publish and distribute under a new imprint.
“Two words define Lulu: open innovation,” said Harish Abbott, Chief Product Officer of Lulu.
“We have built an open publishing platform agnostic to both the type of content creator and the type of content created. We can’t wait to see the kinds of applications our ecosystem of innovators develop using the Lulu publishing engine.”