Developers should perhaps not rush to spend every spare marketing dollar on Apple’s new iAds. One developer gave them a shot, and while everyone’s results may of course vary, he saw some startlingly bad returns.
David Smith, the founder and owner of Cross Forward Consulting, wrote on his company’s blog, “From August 19 through August 25 I ran a campaign on the newly released iAd for Developers platform for our Audiobooks Premium app. The results were, to say the least, disappointing. For all the promise of selling your apps directly within an advertisement, it appears that so far this is not a viable way to drive traffic and create an economically sustainable promotion.”
Diving into the specifics, Smith then stated, “For $1,251.75, my campaign generated a total of 84 downloads, thus a Cost Per Acquisition (CPA) of ~$15. For a $0.99 app, those economics just can’t work out.”
Which is a pretty relaxed way of saying he lost over $1,000 on the experiment.
Be very careful before diving headlong into an iAds advertising campaign of your own, then.