How to Enable Google Webmaster Tools in Google Analytics

If you’re using Google Analytics, but some of the reports won’t display, you may need to enable Google Webmaster Tools. Here’s how.

One of my favorite new reports in Google Analytics is the Queries report, which helps you uncover keyword phrases that may drive additional qualified traffic to your website or blog.

However, the report won’t run if you don’t have Webmaster tools enabled for your Google Analytics.

In this short video I’ll show you how to enable Webmaster tools and connect it to your Google Analytics. Once connected you’ll unlock better traffic reports that help you increase your online visibility, drive more qualified traffic to your site, and convert that traffic into business.

I made this video over the weekend while doing some work for my “solo album,” The Marketing Agents. However, I knew that many of flyte’s clients don’t have Webmaster Tools installed, so I thought I’d share it here.

You’ll know you don’t have Google Webmaster Tools connected to your analytics if you run into a screen that says, “This Report Requires Webmaster Tools to Be Enabled.”

When that happens, here’s what you want to do:

  • Click on the Set up Webmaster Tools Data Sharing button.
  • At the bottom of the following page you’ll see the Webmaster Tools Settings. Next to “none” you’ll want to click on the Edit link.
  • On the next page you’ll want to choose the appropriate website and click save.
  • In the pop up box you’ll need to confirm that you’re adding an association, which will remove any other associations. Although this sounds dangerous, you can only have one Webmaster Tools associated with a website and the associated analytics. If you make a mistake here, you can always undo it later by reconnecting it to the correct site.
  • The following page will confirm that the Webmaster Tools has been associated with your website and the Google Analytics account.

When you return to the report page, the error message is gone and the report you want is there instead.


Categorized as Google

By Rich Brooks

Rich Brooks is president of flyte new media, a Web site design and Internet marketing company in Portland, Maine. Flyte works with small businesses to build professional Web sites that often include e-commerce, Flash and content management systems. They promote their clients' sites through search engine optimization, e-mail marketing, business blogs and social media. You can follow him on Twitter at

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