The GSMA said today it is now accepting entries for its “Brand App Challenge,” a competition in which mobile application developers create “brand apps” for a select group of global consumer brands, including Coca-Cola, with its Coca-Cola, Coke Zero and Diet Coke brands.
Developers will compete by creating customized mobile apps for the participating brand sponsors based on the objectives and guidance provided by the individual brands. The apps will address a wide range of mobile operating systems including Android, Apple iOs, BlackBerry OS 6, HP webOS, Symbian and Windows Phone 7.
Developers can sign up for the Brand App Challenge via an online portal and then upload a brief video demonstrating their proposed brand app.
“The Brand App Challenge will create networking and business opportunities which benefit the brands, application developers and the broader mobile ecosystem,” said Michael O’Hara, chief marketing officer at the GSMA.
“This competition taps the creativity and capabilities of the mobile application developer community to address brand and industry challenges.”