The field of SEO is one that is seen by some as being the be-all and end-all to effective online marketing, while others see SEO practitioners as shady.
There has always been this idea that Google has it in for SEO practitioners and frowns upon SEO in general.
Well, Google have once and for all come out to dispel this myth in a recent video from Matt Cutts, head of the Google’s web spam fighting team.
Put simply, Matt says “No, We don’t consider SEO to be spam.” He also added that SEO is “a valid way to help people find what they’re looking for via search engines.”
Matt did mention though that there are both good and bad SEO tactics and website owners should steer clear of SEO companies that practice black hat SEO techniques. Before you get too frightened by the thought of dodgy SEO practitioners, there are plenty of good SEO companies out there (including ineedhits). Actually the majority of SEO companies practice “white hat” techniques, but, just like in any industry, there are a few rogue practitioners that you must avoid.
If you’re in the market for an SEO company to do your online marketing, here are some things you should consider before making your decision:
- Do They Practice What They Preach?
How high does the company’s website rank in organic search engine results? This is a great indication of the company’s abilities to perform SEO when it comes to optimising their clients’ sites.
- Willingness to Offer Information
If the company is secretive about their SEO practices and are not willing to answer your questions then they might be practicing some black hat SEO techniques and you should steer clear of this company.
- Proven Experience via Examples or Testimonials
Ask the company to provide you with some customer feedback. The company should be able to provide you with examples of sites it has successfully optimised.
- Ongoing Reporting
Ensure the company provides you with regular reports so you can monitor the SEO campaign every month or every quarter.
- In house SEO
Before hiring a company make sure that their SEO work is done in house and not outsourced to overseas sources, where the quality of work could be lower.
I have included Matt’s video below as it provides more details about Google’s stance on SEO and is well worth watching.