Google Has Gone ‘Dark’ – No more keyword data

If you happen to follow Yahoo Finance, you may have seen a pretty scary article:

Google Has Gone ‘Dark’: The search giant just ended a bunch of free data and people are freaking out

What is Google doing?

Normally you could go into your analytics and learn exactly which keywords people used to come into your site. You could tell which keywords had the best conversions.

Not anymore.

Google is now encrypting all organic searches. They will no longer show you which keywords your visitors used to find your website.

Can you show me what it looks like in my analytics?

Absolutely! Go to the bottom of this post and I show you how to find the encrypted search in Google and Yahoo Analytics.

So all my keyword data from Google is gone?

Google will still provide keywords to those who pay but, you only get to see the data from traffic you paid for. You still won’t see your organic search traffic.

Where can I learn more?

I would recommend looking at our current newsletter. I put in some really great links that I think you will find helpful.

Is there another way of finding which keywords people used to find my site?

There are several options available for a work around. I’ll be providing more links during our show today but, these will get you started.

How can I learn more?

  1. Today on our radio show Ecom Experts, I am discussing the best methods for getting the “Not Provided” keyword information.We are live at 2:00 PM Eastern and you can listen live by going to:
  2. Tonight at 7:00 PM Eastern, I am opening our weekly Group Coaching meeting to all 1 Choice customers so I can show you in detail how to get the data. You can sign up by going to:

I hope you can join us for one of the above or both 🙂

I look forward to seeing you soon!

Shawna Seigel


A lot of our customers want more information on our new Speed Service. We are releasing the new service to our Consulting and Group Coaching members first, our waiting list second, and then all of 1 Choice Customers.

Email me back if you want to be put on the waiting list 🙂


Here is the analytics info!

In Google Analytics, click keywords under acquisition

You will see the number 1 spot is (not provided) for almost 90%.

Now let’s check Yahoo Analytics. First change the reporting period to the month of October and click apply.

Under Marketing go to Search Engines & Referrers, Organic Search Phrases / Keywords, and click apply.

We see our top 10 keywords and out of 505 First Time Visits, Google encrypted 494 of them.

Original Article

Categorized as Google

By Shawna Seigel

Shawna Seigel is the founder and CEO of 1Choice4YourStore, an authorized Yahoo! Merchant Solutions Developer and the host of the Yahoo Store Power Hour. Shawna has been building Yahoo! Stores since 2000 when she started her first store as a single mom with two children working out of her living room. Today she has an office with over 25 employees dedicated to helping store owners build, grow and succeed with their ecommerce stores.Check out the 1 Choice Blog for tips, free e-books, and more!

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