On September 27th, Google rolled out what they call as the 20th Panda update which is a major rollout as compared to the refreshes released in the last few months. This update is said to impact 2.4% of English search terms.
Webmasters noticed the rankings slip over the weekend and earlier it was thought that the EMD update was responsible for it. But later it was confirmed by Google to Search Engine Land that a new Panda algorithm update has been rolled out which “affects about 2.4% of English queries to a degree that a regular user might notice.”
Google has also said that they will continue rolling updates for this Panda algorithm and Matt Cutts, head of Google’s Webspam team has been quoted in the media as saying, “Google began rolling out a new update of Panda on Thursday, 9/27. This is actually a Panda algorithm update, not just a data update. A lot of the most-visible differences went live Thursday 9/27, but the full rollout is baking into our index and that process will continue for another 3-4 days or so. This update affects about 2.4% of English queries to a degree that a regular user might notice, with a smaller impact in other languages (0.5% in French and Spanish, for example).”
Have you noticed your rankings slipping? Do share your experiences. For more on the Panda update, read our full coverage.