One way developers can approach the problem of piracy is to rant and rave, filing lawsuits against everyone in sight. Another is to offer people a unique incentive to hand over their money, and the developer of the game Machinarium has done just that.
A post on the Amanita Design Blog stated late last week, “Everybody who downloaded our game illegally (for free) has now a chance to redeem himself and get the latest version of the game (Win+Mac+Linux) and it’s fantastic Soundtrack only for $5 (instead of $20).”
That’s a nice show of good faith that is likely to get a response from at least some of the people who illegally downloaded Machinarium.
Another plus is that the offer’s netted Amanita Design a fair number of headlines, meaning many people who had never even heard of the game will now start to think about purchasing it.
Hopefully Amanita Design will share the results of this promotion (which is set to end on the 12th). Then it’ll be somewhat easier to judge whether this represents a wise way of dealing with pirates.