Fox Launches Dev Contest For “Fringe”

Fox and AppNation have partnered to launch the “Pimp My App!” contest to find a web developer who can create a “pimped-out” app for Fox’s TV show Fringe.

The “Pimp My App!” contest provides developers with a set of basic technical requirements and criteria, as well as access to official Fringe multimedia assets upon registration. Developers are then encouraged to use any and all tools and applications available to them to create the most compelling app possible.

The “Pimp My App!” contest is open to any professional or amateur developer legally residing in the United States who is 18 years of age or older (and not a minor in his/her state of residence).  Submissions must be in English, and must, at a minimum, be compatible for the Apple iOS and Google Android operating systems.

The contest runs through Friday, September 3. A panel of Fox, Fringe producers, Warner Bros. Television and AppNation representatives will judge each entry based on 1) ease of use; 2) general look and feel; 3) innovation features; and 4) best use of the application technology to deepen consumer engagement with the Fringe brand; with the final decision to be made by Fox.

Fox will announce the winner of the “Pimp My App!” contest at the inaugural AppNation Conference, held September 13-14, 2010 in San Francisco. One grand prize winner will be selected, and will receive $10,000 and the opportunity to have their winning submission developed into a Fox App. In addition, a second place winner will be publicly acknowledged on the AppNation keynote stage and will receive a $1,000 prize.

By Mike Sachoff

Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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