Mobile application analytics firm Flurry has introduced its Privacy First Initiative (PFI) aimed at increasing consumer privacy standards in mobile application data collection and targeting.
PFI combines a set of product features and usage guidelines to be included in Flurry Analytics and AppCircle services, which provides consumers visibility into collected data and control over how this data is used for targeting and product recommendations.
PFI translates into a set of developer requirements and product features for Flurry Analytics and Flurry AppCircle including:
*An opt-out switch which must be included as part of each application’s settings, which will prevent any data from being sent to Flurry when activated;
*A data deletion button which must be included as part of each application’s settings, which will delete any data in Flurry’s system for that unique device ID;
*An information button on any targeted AppCircle ads, which explains what data is used for advertising targeting and then gives the user the ability to opt-out or delete the data;
*A clear data retention policy, including the deletion of all raw data after a period of time has elapsed;
*Geographic data obfuscation: Flurry won’t be sending or accepting geographic data granular enough to place a device more precisely than it’s metropolitan area