Facebook has announced it is expanding it Facebook Credits program launched in May, to make it easier for developers to integrate Credits into their applications.
The Facebook Developer Blog offers more details. “Today more than 500,000 applications exist on Facebook, and the virtual goods within those applications (particularly games) have become an increasingly valuable part of the user experience.”
“By providing a single, cross-application currency, our goal is to making transactions simpler for users, leading to a higher conversion rate for developers. Specifically, our early testing has shown that users paying with Facebook Credits are significantly more likely to complete a purchase than the average Facebook user.”
Facebook said the move is part of its long-term commitment to build Facebook Credits into a product that is widely adopted and easy for developers to implement. The company said it will take 30 percent of the currency spent by users.