Amazon unveiled the Fire Phone on Wednesday, and two of the most talked-about features are Dynamic Perspective and Firefly. The former enables the device to track where your head is with a system of cameras and sensors so your perspective when looking at and interacting with the device becomes “dynamic”. The latter enables you to take pictures of physical items to bring up information about them, and/or links to buy or otherwise interact with them.
It’s quite possibly a game changer for e-commerce, or at least for how people interact with Amazon.
Amazon said it had software development kits for both features, and on Thursday, officially released them.
“Today we are launching the Dynamic Perspective SDK and the Firefly SDK. The underlying technologies for Dynamic Perspective and Firefly are sophisticated, but we’ve made it simple for developers to harness their capabilities,” said Ian Freed, Vice President, Amazon Fire phone. “Developing for Fire is easy—developers can mix and match APIs from the Dynamic Perspective and Firefly SDKs with standard Android APIs. We can’t wait to see what developers are going to do with these new, exciting technologies.”
It’s going to be very interesting to see what kinds of applications developers can utilize Dynamic Perspective and Firefly with. The company already showed some interesting cases at its event, but these only scratched the surface, I’m sure.
You can read Amazon’s announcement for a variety of examples of what launch partners have already done with the SDKs.
As Amazon notes, Fire is based on Android, so it can support most Android apps with little to no extra work, but these SDKs will enable developers to create app experiences that extend beyond the standard Android versions.