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When you’re looking to overhaul your retail store line, there’s really know better place to turn than Apple. If you visit an Apple store, you’ll generally see a huge consumer base who many times isn’t really buying anything. They just enjoy the Apple retail experience. Disney is looking to harness that same energy as they’ve turned to Steve Jobs for help in re-imagining their own retail experience.
In 2006, Jobs joined the Disney Board of Directors, so seeing him help them with a new retail store idea isn’t anything drastically surprising. However, Jobs has really opened up Apple and let Disney have a look at store development and operations. Disney execs also visited Apple’s campus to help aid them with providing a positive customer experience.
Disney’s plan is to turn their stores into ‘Imagination Parks’. Where visiting the store becomes more of an experience then just visiting and buying a product. They’ve used Apple’s ideas for in-store theaters and mobile checkout as a base for starting out.
The idea has been approved by the board, and concepts are currently being brought to life. You can expect the first stores to open sometime in May of next year.
