Disney Buys Game Dev Playdom

The Walt Disney Company has announced it has agreed to acquire online social game developer Playdom.

Under the deal, Playdom shareholders will receive a total of $563.2 million, and a performance-linked earn-out of up to $200 million.

Playdom’s titles include Social City, Sorority Life, Market Street and Bolo, the company estimates it attracts 42 million active players each month.

“We are at the start of a once-in-a-generation opportunity to transform the way people of all ages play games with their friends across devices, platforms and geographical boundaries,” said Playdom Chief Executive Officer John Pleasants.

“Disney is an incredibly forward-thinking company that shares our vision and is the ideal partner to further our mission to bring great entertainment to people around the world.”

Playdom, which has 15 game development studios, will remain headquartered in Mountain View, California. Pleasants will become an Executive Vice President of the Disney Interactive Media Group (DIMG) and General Manager of Playdom, reporting to DIMG President Steve Wadsworth.

By Mike Sachoff

Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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