The majority (80%) of developers in North America think they should receive more than 30 percent of the revenue generated by their apps in an app store, according to a new survey by Evans Data Corporation.
Developers are also against app store imposed restrictions on price and content. Over 70% thought that app stores should not impose any restrictions on price, and while a third thought content restrictions were acceptable, almost half thought there should be none at all.
“Virtually all of the best known app stores have fallen in line directly with the 30 / 70 revenue split that Apple introduced, but there could be a big upside for any vendor bold enough to deviate,” said Janel Garvin, CEO of Evans Data.
“If the app store is more a strategic asset than a revenue center, then providing the developer with a better revenue share model could go a long way toward promotion of that particular distribution channel and thus growth of market share for a technology.”