The CTIA Wireless Association has introduced a mobile app rating initiative that it says will be available by the end of the year.
The program was developed based on CTIA’s Guidelines for App Content Classification and Ratings, which call for voluntary self-certification of apps.
CTIA says the app rating initiative will offer information parents need to determine which apps are appropriate for their children. Participating CTIA member app stores have agreed to adopt the Guidelines.
“The mobile app market is growing exponentially and we understand the challenges that parents may face when determining what content is appropriate for their children,” said Steve Largent, president and CEO of CTIA-The Wireless Association.
“That’s why we’re proud to introduce this initiative so parents can make informed decisions regarding the apps their children download.”
CTIA is also issuing a request for proposal (RFP) to build and maintain an online questionnaire and database system for the purpose of rating app content. This system will allow developers to enter information about their app’s content, during the on-boarding process at participating app storefronts. Based on the information supplied, an age-appropriate content rating is applied to each app.