“Why isn’t my webpage showing up in Google?” is one of the most common questions we get asked. So when I came across this guide from SEOmoz, I just had to share it with you.
Have you got 10 minutes to spare today? According to Dr. Pete at SEOmoz, 10 minutes is all it takes to work out why your page is missing from Google.
Here is a breakdown of the tasks in 10 minutes so you can follow along:
0:00-0:30 – Confirm the site is indexed with a Google site: command search.
If your website is within the results from the search, then it is indexed in Google and you have nothing to worry about.
0:30-1:00 – Confirm the page is not indexed with a Google site: command search.
It’s time to check the specific page in question. If the page doesn’t show any results, then narrow down the search to the next level (/folder in the above example.)
1:00-1:30 – Confirm the page is not ranking through an exact match search of your title tag.
1:30-2:00 – Check for bad Robots.txt
Assuming you site is being indexed, but your particular webpage isn’t, it might be time to check your title tags to ensure your not accidently blocking search spiders.
2:00-2:30 – Check for META Noindex in the header of your HTML source code.
Avoid accidental blocking of the Google spider by ensuring that your META data doesn’t look like this:
2:30-3:00 – Check for a bad Rel=Canonical tag
The problem comes when you canonicalize too narrowly. Let’s say for example, that every page on your site had a canonical tag with the URL “www.example.com” – Google would take that as an instruction to collapse your entire search index down to just ONE page.
3:00-4:00 – Check for bad header/redirects (such as 404 or 301/302)
In some cases, a page may be returning a bad header, error code (404, for example) or poorly structured redirect (301/302) that’s preventing proper indexation. You’ll need a header checker for this – there are plenty of free ones online (try HTTP Web-Sniffer).
4:00-5:00 – Check for cross-site duplication
Although you might share content across multiple sites, once Google detects these duplicates, it’s probably going to pick one and ignore the rest.
5:00-7:00 – Check for internal duplication
7:00-8:00 – Review anchor text quality for uncommon keyword combination or unnatural repetition
One pretty easy to spot problem is when you have a pattern of suspicious anchor text – usually, an uncommon keyword combination that dominates your inbound links. What you’re looking for is a pattern of unnatural repetition. Let’s say, though, that 70% of our links pointing back to SEOmoz had the anchor text “Danny Dover Is Awesome.” That would be unnatural. If Google thinks this is a sign of manipulative link building, you may see that target page penalized.
8:00-10:00 – Review link profile quality
I would suggest checking out Dr. Pete’s full article here, it goes into a lot more detail and includes specific examples and tools to help in your page indexing audit.