Bing has added a stern warning for webmasters who are using keyword stuffing techniques for manipulating rankings without being caught. The warning is present in the updated Webmaster Guidelines of Bing.
Since the dust from Penguin 1.0 and 1.1 has settled, some continuity has been established in terms of what exactly the algorithm update may have impacted. Of course, nobody knows for sure, but there are some overarching opinions that Penguin most heavily hit a few types of aggressive link builders:
Google has announced a new functionality in Webmaster Tools- the Structured Data Dashboard. While introducing the dashboard, Google emphasized on the importance of structured data and how it uses the same in rich snippets and other applications. The Structured Data Dashboard can be found under “Optimization” and comes with three views:
Why link AdWords and Analytics? Traffic from AdWords will be automatically tracked as such in Analytics. You can see information such as bounce rate and pages per visit for different campaigns, ad groups, keywords, search terms and so on. You’ll also be able to incorporate AdWords information, like clicks and impressions, into Analytics reports.
Since the introduction of the Penguin update and what some SEOs like to call the BLOOPER algorithm (Back Link Over Optimisation Penalty Exterminates Rankings), it has become more important than ever to ensure your site has as clean a link profile as possible. Historically, most sites would have at least a few dodgy links, but… Continue reading Post Penguin Recovery: Link Removal Strategy for Back Link Profile Clean Ups
Google’s Penguin Update has been a hot topic in the SEO world for around three weeks now. With widespread reports of ranking penalties and false positives, Google’s Matt Cutts has chimed in on the debate labelling the Penguin Update a success. “It’s been a success from our standpoint”, Cutts said. When asked about the issues… Continue reading Google Labels Penguin Update a Success & How to Recover If You’ve Been Hit
It is really beneficial for you to claim the authorship of your online content. When your author information appears next to your content, it stands way too prominently and looks much more credible in search listings. And this results in you getting higher click through rates, for free! Google rolled out rel=author markup last year. If… Continue reading How to Implement Google Rel=Author Markup
Last week Matt Cutts released a video titled “How Does Google Search Work?″ that explains how Google crawls, uses page rank, sets priorities, indexes, and filters in just 8 mins. Part history lesson, part education lesson; Cutts kicks off by explaining the journey that crawling has taken since he first started at Google. Actually when… Continue reading Google Ranking Explained in Just 8 Minutes