Term Anchor Text – The Future of Penguin?

Since the dust from Penguin 1.0 and 1.1 has settled, some continuity has been established in terms of what exactly the algorithm update may have impacted. Of course, nobody knows for sure, but there are some overarching opinions that Penguin most heavily hit a few types of aggressive link builders:

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Google Introduces the Structured Data Dashboard!

Google has announced a new functionality in Webmaster Tools- the Structured Data Dashboard. While introducing the dashboard, Google emphasized on the importance of structured data and how it uses the same in rich snippets and other applications. The Structured Data Dashboard can be found under “Optimization” and comes with three views:

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Connecting AdWords and Analytics

Why link AdWords and Analytics? Traffic from AdWords will be automatically tracked as such in Analytics. You can see information such as bounce rate and pages per visit for different campaigns, ad groups, keywords, search terms and so on. You’ll also be able to incorporate AdWords information, like clicks and impressions, into Analytics reports.

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Post Penguin Recovery: Link Removal Strategy for Back Link Profile Clean Ups

Since the introduction of the Penguin update and what some SEOs like to call the BLOOPER algorithm (Back Link Over Optimisation Penalty Exterminates Rankings), it has become more important than ever to ensure your site has as clean a link profile as possible. Historically, most sites would have at least a few dodgy links, but… Continue reading Post Penguin Recovery: Link Removal Strategy for Back Link Profile Clean Ups

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Google Labels Penguin Update a Success & How to Recover If You’ve Been Hit

Google’s Penguin Update has been a hot topic in the SEO world for around three weeks now. With widespread reports of ranking penalties and false positives, Google’s Matt Cutts has chimed in on the debate labelling the Penguin Update a success. “It’s been a success from our standpoint”, Cutts said. When asked about the issues… Continue reading Google Labels Penguin Update a Success & How to Recover If You’ve Been Hit

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