Google’s Penguin Update has been a hot topic in the SEO world for around three weeks now. With widespread reports of ranking penalties and false positives, Google’s Matt Cutts has chimed in on the debate labelling the Penguin Update a success. “It’s been a success from our standpoint”, Cutts said. When asked about the issues
It is really beneficial for you to claim the authorship of your online content. When your author information appears next to your content, it stands way too prominently and looks much more credible in search listings. And this results in you getting higher click through rates, for free! Google rolled out rel=author markup last year. If
Last week Matt Cutts released a video titled “How Does Google Search Work?″ that explains how Google crawls, uses page rank, sets priorities, indexes, and filters in just 8 mins. Part history lesson, part education lesson; Cutts kicks off by explaining the journey that crawling has taken since he first started at Google. Actually when
Google has explained in a blog post how it indexes images. The search engine’s bots look at the textual content on the page, the page’s title and its body to judge the nature of the image. Google also refers to the image’s filename, anchor text pointing to it, the alt text and also the captions
Both Google and Bing told an audience at South by South West (SXSW) that they are actively working on an over-optimization penalty in order to make their ranking algorithms better. Obviously, this raised some eyebrows with many people who wondered if this might translate into penalties for their websites that are being “optimized” by SEOs.
Normally we give you a tips on how to improve your rankings, but sometimes it’s just as important to know what you shouldn’t be doing. So this week I’m giving you a list of the top ways to KILL your rankings. Obviously this isn’t your goal, so above these tactics at all cost! 1. Cloaking
Before you pay to have your website listed in as many directories as you can find in order to get more traffic, stop for a moment and consider how these paid listings could adversely effect your SEO results. Luckily, Matt Cutts is back again with his latest video answering the question “are paid directories held
On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL structure. In this post I’ll go over the basics, how to get it right, what are the most common problems, and how to fix them. URL Canonicalization While this may sound like a big fancy
The definitions of average position in the search query report in Google Webmaster Tools and search optimization report in Google Analytics is being changed by Google. The change was revealed in the Google Webmaster Blog and Google Analytics Blog. What’s the new definition? As per the new definition, your search ranking will be determined by
Is that Virtual Pageview really being sent to Google Analytics when someone submits my registration form? Does the Event Tracking Call for outbound links get to GA in time before the visitor has left my website? Why do I not get any data for clicks on my teaser links? Questions that can drive a Web
