July 21, 2017

Nexage Platform Reaches Milestone

April 8, 2011 Mike Sachoff

Nexage a provider of mobile advertising tools for publishers and app developers, has announced it has reached 100 percent uptime for more than one year on its platform. Nexage products work across mobile web sites and BlackBerry, iPhone, iPad, and Android applications, processing ~4 Billion impressions monthly. While the platform’s […]

Mobile App Users Click Ads By Mistake

January 28, 2011 Mike Sachoff

Nearly half (47%) of mobile app users say they click on mobile ads more often by mistake then they do on purpose, according to a new survey by Harris Interactive conducted on behalf of Pontiflex. According to the Pontiflex survey, 95 percent of mobile app users use free apps and […]

AdMarvel Launches Ad Platform For Verizon Devs

November 10, 2010 Mike Sachoff

AdMarvel has launched a mobile advertising platform for the Verizon Devloper Community. AdMarvel provides software developer kits (SDKs) and application programming interfaces (APIs) to developers for Android and BlackBerry operating systems. This platform also offers developers and publishers the unique capability to source and serve their own advertising, including house […]

iAds For Devs Fail (In One Instance)

August 26, 2010 Doug Caverly

Developers should perhaps not rush to spend every spare marketing dollar on Apple’s new iAds.  One developer gave them a shot, and while everyone’s results may of course vary, he saw some startlingly bad returns. David Smith, the founder and owner of Cross Forward Consulting, wrote on his company’s blog, […]

Verizon To Allow Developers To Put Ads In Apps

May 12, 2010 Mike Sachoff

Verizon Wireless said today it will allow developers to choose from multiple solutions if they want to incorporate advertising into their applications. The Advertising Development Center, which will be available through the Verizon Developer Community (VDC) portal, will provide developers a portfolio of options, information, services and tools to help […]

iAds Said To Mean $825M For Devs

May 10, 2010 Doug Caverly

Apple’s iAds may make a lot of developers considerably wealthier, according to a new forecast.  A professional analyst has estimated, in fact, that that developers will earn more $800 million in 2010 alone thanks to iAds. Jason Ankeny reported late last week, “Apple’s forthcoming iAd mobile advertising effort could yield […]

FlickTruck and The Future of Advertising

January 20, 2010 Staff

CES is known for its new and innovative ideas and WebProNews got to check out one of the coolest inventions for advertising yet, called FlickTruck. Flicktruck wanted to take the idea of rolling advertisements to the next level, so they created it to display full video. It uses 3 projectors […]